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Creating a Piercing experience to remember
With piercing services back and in high demand, we know your appointment books are filling up. Lockdown created a lot of pent-up demand and many missed milestones which customers are now ready to enjoy. So how can you make that piercing experience one to remember and one to share?
- Be Professional – your Studex training has taken you through all the best practice procedures to ensure safe piercing for you and your customer. Your customer can feel safe and at ease.
- Time – piercing can be a very quick service, but don’t rush your customer. Take the time for a proper consultation to discuss piercing placement. Talk through the benefits of each metal, starting with GOLD. Remember, your customer may be interested in more than one piercing!
- Aftercare – the key to your customer enjoying a problem-free piercing! Make sure they understand what they need to do at home and advise them on the reasons they should go for Studex ADVANCED! Your customer will thank you for taking the time to go through this with them.
- Confidence – after the consultation, explain to the customer what is going to happen and tell them about the safety of the system and why their piercing experience will be safe, gentle and sterile!
- Retail – You can talk to your customer about additional piercings and other services / products you have on offer. Introduce the Sensitive and Tinytips earrings as the perfect post piercing earrings!
To further enhance the experience for your younger customers, we are excited to be launching some brand new, colourful SUPER BRAVE marketing assets for you to make that first piercing one to remember.
We have updated the certificates to award each of your customers the perfect keepsake to mark a super important celebration. We have also enhanced the stickers and have a choice of two designs as well as a new, specially designed “My First Piercing” card for customers to keep their jewellery safe and treasured. SUPER BRAVE would not be complete without our much loved Studex Teddies to keep your younger customers smiling!
If you haven’t done so already, register on our website to access the Media Hub where we will be adding some new Super Brave digital and print marketing material in time for the Half term and Summer Holidays!
Look out as well for a new marketing initiative that we will be launching over the coming weeks for your older customers #Studexstyle …
