We are so excited that piercing services have resumed! Given the months of closure there will be a lot of people out there who have been patiently waiting for a new piercing. Whether a belated birthday present for a young child, or a teenager taking inspiration from time spent on social media, make sure you are sharing the right messages with your customers and attracting new ones.
Piercing is a great footfall driver, but people need to know that you offer piercing for them to come into your business. Here are a few key tips on making the most of your piercing service:
Make sure you have in-store signage promoting the fact that piercing is available. Keep your display stand visible as the sparkle can be eye-catching – we are all attracted to a bit of bling!
Use all your social media channels and make sure piercing is a regular focus. Include images of your product range and, with their consent, images of customers’ beautiful new piercings!
List piercing services on any treatment menus and on your website so that customers know you offer it. Update website banners to include piercing details and images.
Sharing customer testimonials on your website or as quotes for social media is another great way to promote confidence around your service. We all tend to check reviews before purchasing anything, from new shoes to holidays, and sharing great feedback will really resonate with potential new customers.
Reassure customers that piercing is safe, gentle and sterile – there are a great selection of image and video assets available for Studex Partners on the Media Hub. Especially given everything that has happened in the last 12 months, consumers (and piercers) want to feel comfortable that the service is hygienic.
Remember there is a fantastic guide to Instagram for your business also available on the Media Hub for you to swot up on! View here.
Whether every member of the team pierces or not, all staff members should feel comfortable talking about the service and introducing it to customers. That might be just offering in passing, “Did you know we offer an ear / nose piercing service?” to simply showing customers the earring selection and letting them know that you pierce with gold and jewellery is sterilised. Word of mouth is a powerful tool – even if that customer is not interested, they mention that you offer ear piercing to a friend or family member who then becomes a new customer!
School holidays are a busy time for piercing, so try to run any promotions to coincide with schools being off and make sure all posters are nice and visible as well as ramping up piercing content on social media.
Make sure you have the added extras to make your service one to remember, such as certificates, stickers and teddy bears, and don’t forget the add on sales with Studex ADVANCED and retail lines.
With Studex you can be rest assured that the systems and jewellery you use are the highest quality, the piercing process is safe, gentle and hygienic and we have everything you need to support your service. From point of sale to digital assets, check out the Media Hub or give our customer service team a call today to find out how we can help you shine!
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