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4 tips to improve your engagement on Instagram

With half term just around the corner and the summer holidays on the horizon, this is a great time to engage with your audience on social media, keeping your brand front of mind for when customers are making that all important decision of where to go for their next piercing.

Here are 4 tips to improve your engagement on Instagram.

Analyse performance

In order to improve we have to first understand where we’re starting from. Take a look through your recent posts and take note of how many likes, comments, shares and saves you’re getting on average.

This is the easiest way to gauge how your current content is performing. By understanding this, you can do more of what’s working and less of what’s not.

Get strategic

A social strategy is your guide to achieving your goals; it’ll help you to remain focused and will keep your engagement on track. Companies have different goals, meaning there is no one size fits all strategy out there. To get started, ask yourself these questions:

Up your social game!

Analysing your posts will give you a great steer on the best content to keep your audience engaged. That being said, here are some popular formats we love:

  • Giveaways and contests
  • Question stickers and polls
  • Live videos
  • Q&A sessions
  • Quizzes and questions
  • Gifs, stickers & filters
  • Reels & IG stories
  • Behind the scenes

Stay chatty

Reactive engagement means answering comments, DMs and mentions in a timely manner. Proactive engagement means you’re starting the conversation. People may not be speaking directly to you, but rather about a relevant topic or product that you can contribute to.

Proactive engagement could also be liking, sharing or commenting on other people’s content. Both techniques are an opportunity to showcase your personality and have real conversations with existing and potential customers.

Try these 4 tips and let us know how you get on.

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