Piercing is a service that has been available for hundreds of years and will continue to be for hundreds of years to come! Fortunately, the process is a lot more hygienic and comfortable today with a wide range of high quality jewellery available.
Adding an Ear and / or Nose Piercing service to your business introduces a reason for customers to visit your store, making it a real footfall driver! At a time when retailers are fighting to be noticed on the high street, piercing is not something that a consumer can purchase online for next day delivery or click and collect. That said, they could click and visit!
Customers that already shop with you already trust you so will be thrilled to know that they can enjoy their piercing experience in familiar surroundings with people they know
Customers that already shop with you already trust you so will be thrilled to know that they can enjoy their piercing experience in familiar surroundings with people they know. You will also find that you will attract new customers to your business, opening the opportunity to let them see what else you have to offer!
Piercing provides you with around 15 minutes of valuable time with that one customer. Take time to get to know them, build up a relationship and see if there are any other services or products that you offer that you could help them with. You can always invite customers back to store with offers and add on sale items.
As the trend for multiple piercings continues to increase, if you are being asked already if you offer piercing and you aren’t, consider that those customers are going elsewhere! Not only are they spending their money on a piercing elsewhere, they may also be making additional purchases of products that they would normally buy from you! Why send your customers to a competitor?
Whether it is that all important first piercing where you are creating memories, or an on-trend multiple piercing to create the curated ear, for your customer, having their piercing carried out by someone they trust is priceless. Promoting your service will soon see your reputation grow and a stream of customers calling in to see the range of jewellery you have on offer. We can support you with both in store and digital marketing so that you can shout about your new service!
“My customers and my staff have always been very happy with Studex.” A lovely testament from a busy piercing customer who has been partnering with us for years. With high quality jewellery, professional systems and expert training, explore the options today and see how piercing can bring you increased revenue and attract new customers!
If you’re considering adding piercing as a service, get in touch with our customer service team who can assist in mapping your route to success. Find out more about our free training or read up on the 3 top trends for 2020 in the jewellery industry.