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2020 – the year for heirlooms

If you read our 3 trends for 2020 post, you would have caught us talking about heirlooms.

In popular usage, an heirloom is something that has been passed down for generations through family members. For many consumers, it’s the perfect tradition to start this Mother’s Day.

From mannerisms, advice, sense of humour and the curl in your hair, mums pass on so much to us. Jewellery can be a priceless gift, something that holds memories, and like the best advice and that sharp sense of humour, can be passed down through the generations. 

Jewellery is all about personality and pieces with emotion that hold a personal touch

According to Libby Page, senior fashion market editor at Net-A-Porter, 2020 is the year for heirlooms, she says “Jewellery is all about personality and pieces with emotion that hold a personal touch”. 

When chatting to customers then, it’s no longer just about the here and now or the look and feel, it’s also about the meaning it could come to have, the longevity, the knowing that this piece will hold a special place in the heart of your loved ones. With stories to tell and events to be reminded of, a pair of timeless earrings make the perfect heirloom. 

That’s not to say they need to be expensive, here are some of our favourite heirloom picks: 

Want to make sure you’re putting your best earring forward this Spring? Check out our Mother’s Day page, to see the products consumers are wanting most this season. 

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