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Judith Hart Jewellers – Premium Piercing Showcase

As part of our continued celebrations of our incredible customers, we are delighted to showcase Judith Hart Jewellers in Derby who, as part of their 40th year celebrations, have refurbished their store and created a Instagram worthy piercing area!


Judith Hart Jewellers was established in 1980 and began their ear-piercing service within the first year of opening. Very few jewellers, if any, offered this service at the time, and they felt that it would be an excellent way to gain extra business, especially with follow ups and earring sales going forward. With constant changes happening in the market over the years, they are now in a position where piercing is significant to their business in terms of volume, revenue and the ability to connect at an early age with potential customers.  


As part of their 40 year celebrations and as a further commitment to the growth of their business, the store has undergone a complete refit and refurbishment. A special area has been dedicated to piercing which just reinforces the importance they place on this aspect of their service.  

Designed to be comfortable, hygienic, quirky and fun, this new area enhances the customer experience and the interaction between the member of staff and the person having their ears pierced. For many customers this will be their first visit to a jewellery store and their first connection with Judith Hart.  


“It is important that the customer understands how the process works, what to expect, and the significance of the aftercare and complimentary checks that are available to them. Obviously return visits will hopefully also result in additional sales! But more importantly, that connection and subsequent communication can continue through social media and emails carefully selected and directed to build our relationship with the customer further.”

The package they offer includes a choice of earrings, aftercare lotion, full instructions and advice, followed by recommended aftercare appointments to ensure all goes well. The package also gives an extremely good margin and this helps to encourage the business to continue to promote ear piercing as an essential offering.


Many like to capture the moment of a piercing and take photos during or after – the new area works well to provide an attractive environment and backdrop to encourage this, and share their experience on social media, which helps to reinforce their recommendation. 

 To find out more about Judith Hart, visit their website here, or follow them on Instagram.