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Benefits of adding Retail to your business
Retailing in any business can provide an additional revenue stream beyond the main services/treatments you offer. By offering a variety of retail lines it can enhance your customer experience as they value your expert opinion and the selection you have to offer. Customers can purchase lines for personal use or as gifts throughout the year and especially for seasonal events such as Christmas.
Adding a Studex Retail Earring Stand can help diversify your business and product offering, this allows for endless opportunities such as in store cross promotions, inviting your customers back after their healing period is over and being available for those last-minute gift ideas.
At Studex we offer our Piercing Partners two different retail ranges, to suit all budgets, business types and space! Our two different retail ranges; Sensitive and Tiny Tips both compliment a piercing service and are great addition for any retail businesses. Both ranges are hypo-allergenic and suitable for children too!
Sensitive Range
The Sensitive retail range has over 100 different styles, from fireballs to Cubic Zirconia’s in a range of sizes. All earrings are either 24ct Gold Plated or Medical Grade Stainless Steel and come supplied in packs of two pairs. Choose from a 48, 96 or 192 piece retail stand depending on the space available within the salon, our Customer Service Team are on hand to help with the sizing and selection we have available.
Our clients love our Sensitive Retail Range ❤️ Every new piercing I do my clients always purchase a pair or two to go away with knowing the range is perfect for those first few months of freshly pierced ears. Also my other clients can’t resist a pair when they’re paying 😍 Christmas list this year for my salon is the bigger stand ❤️🙌🏻
Aimee Crook, Revive Handbridge
Tiny Tips Range
Tiny Tips is great for younger customers and allows for the choice of sterilised hypo-allergenic earrings to care for little ears. This amazing range has over 30 styles from daisies to sparkling cubic zirconia’s and is a big hit with our smaller customers. The Tiny Tips offers a selection of 24ct Gold Plated and Stainless-Steel styles. Available as a 18 and 72 piece stand, there is a stand to suit all spaces and budgets.
We can’t help but rave about the adorable Tiny Tips earrings available at Cool Cuts for Kids! 💎✨ These little gems are the perfect accessory for our stylish little clients. Not only are they absolutely adorable, but they are also designed with safety in mind, ensuring comfort and peace of mind for parents. Our customers absolutely love the wide range of designs and colours available, allowing their little ones to express their unique personalities. Thank you, Tiny Tips, for adding that extra sparkle to our salon experience! 💖✂️
Cool Cuts for Kids
Offering a retail stand also gives another topic to shout about on your social channels. Get creative by producing a reel and find out what your customers are looking for with Instagram polls. Don’t forget to visit the Studex UK Media Hub at www.studexuk.com to view a range of predesigned social media content to use to help promote your earrings!
Stocking one of these wonderful ranges allows you to create a competitive advantage and differentiate from competitors as not all businesses stock high quality hypoallergenic earrings. Our retail stands provide a great upselling opportunity to help drive extra profit, create customer loyalty which can lead to repeat business, positive reviews, and word of mouth. We have stands that can fit into any environment, whether you are looking to fill a small or a large space, so contact us to find out more!
How to Promote and Showcase your Retail Stands
The best way to ensure your retail stand is noticed is to make sure it is visible. Locating your stand near a till point or near to the area you carry out your piercing is a great way to ensure your customers are visualising what they can add to their ears once the healing period is over. The selection you offer may even make your customers want to have further piercings to show off the earrings you have available!
Decorate your retail display during festive seasons such as Halloween and Christmas to help make the stands more eye catching, drawing attention to it throughout the year. Refresh your stand with different styles throughout the year, or simply move your current styles around to offer a fresh look to the stand.
Update the top section with every season to reflect seasonal colours and styles. These could be used within cross promotion with other services or products you offer.
Discussing your retail items throughout your treatments is a great way to promote, ensure you and all your staff members have knowledge about your retail offerings. For retailing hints and tips, contact us to find out more about the products.
Our Studex earrings are great to incorporate into cross promotions e.g. with the purchase of a piercing or get half price off your post piercing earrings etc. We recommend showcasing your retail stands at the front of the establishment e.g. receptions, where payments are made or are located near the piercing area. Our Studex retail stands offer a great variety of post earrings and is always a great way of encouraging clients back into the salon after the piercing healing period to purchase their post piercing earrings.
Get social with your Studex retail and promote them on your social channels, get creative with reels, Instagram polls and always post images or stories to remind your customers what you have available and any promotions you are doing. If you require any social graphics or images, please do not hesitate to get in touch. We love shining a spotlight on our Piercing Partners so be sure to tag us (@studex_uk)….we love resharing your content.
Events are always a great way to increase footfall into your business, so why not host a Piercing Party. This can bring big groups into your salon and increase brand awareness as well as a great opportunity to promote other services and the retail lines you stock. Don’t forget to add to your retail displays by stocking our Studex Teddy’s and Bunny’s and our silicone ear and nose where you can display your favourite looks.
For further retail support, contact our Customer Service Team who are on hand to help you to boost your retail sales!
