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National Piercing Day – Thursday 16th May 2024

National Piercing Day falls on May 16th every year and offers a fantastic opportunity to celebrate the piercing industry and for us share our passion and enthusiasm for piercing with our customers and yours! The national day can be the perfect way to launch piercing, celebrate your current service or remind your customers that you offer a piercing service!

We have put together some ways you can celebrate and make an impact for this year’s National Piercing Day!

Host an In Store Event

Special Offers

For one day only consider offering a special promotion for your piercing service to entice new and existing customers to your business. Why not consider:

A Free Bottle of Advanced Aftercare Solution with every piercing. (RRP £8.50)

A Free pair of Tiny Tips or Sensitive Earrings with every piercing.

Consider a small discount off the price of a piercing but ensure this is for one day only. Piercing is a service which rarely needs to be discounted!

Offer a free goody bag for every customer who attends and receives a piercing.

The goody bag could include:
A percentage discount voucher to be used on products and/or services for your customer’s next visit to store, sweets, product samples, product literature etc. Use these as an opportunity to link sell other services and products you sell within your business.

Enhance the Day

Socials Assets

The Studex Media Hub includes videos, reels and social content which will allow you to showcase the service you offer to your customers.

  • Promote your service using the Studex ‘National Piercing Day’ assets to ensure your customers know the event is happening.
  • Consider an Instagram Stories Countdown to the event to build excitement!
  • Encourage your customers to share your event and tag you in any photos they take of their new piercings!
  • Don’t forget to tag us in your National Piercing Day posts using @studex_uk on Instagram and Studex UK on Facebook.

Linked Promotions

If you offer other services within your business, consider a linked promotion to showcase all you have to offer your customers. Once you have customers in store for a piercing, it is a great opportunity to showcase what other products and services are available*.

*Include any product literature you have about your business within goody bags.

Studex Advanced Aftercare

If you haven’t done so already, consider National Piercing Day the perfect opportunity to launch the Studex Advanced Aftercare Solution.

Studex Advanced Aftercare has been developed to promote accelerated Skin Recovery following piercing:

  • Change Ear Lobe Piercings in 3 weeks.
  • Change Cartilage Piercings in 8 weeks.
  • Alcohol Free
  • Cruelty and Vegan Free
    RRP £8.50


Use the event as an opportunity to refresh and revamp your point of sale and earring selection:

‘A’ Board Poster

Recently added to the range, an
A1 size Poster is available to shout about your Piercing Services.
The Laminated design with UV and Water Protection can be positioned in an A Board outside your business for ongoing promotion.

Display Boards

Ensure your piercing display board is up to date and showcasing all earrings you offer, contact us for any additional samples you need.

Leaflets / Posters

Consider posters and the new ‘We Offer Ear Piercing’ and ‘We Offer Nose Piercing’ Leaflets also to boost the service on offer.

Add the date to your diary and make sure you make it an annual event to showcase your services! We can’t wait to see what you have planned!

We are here to support and guide you so contact us on
0800 252172 or email for more information.